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Q.
What is a direct index portfolio?
A.
Direct indexing lets you invest directly in the underlying stocks. And with our patented fractional share technology it's more accessible than ever.

What you see is what you own.

Invest in the top 500 large-cap companies for free with our new direct index portfolio, the Motif 500. Unlike an ETF or mutual fund, you own the underlying stocks, which means you can easily adjust your portfolio to meet your investing goals.

  • Invest in the Motif 500 for free

    You won't pay commission or licensing fees when you invest in the Motif 500. If you customize, a licensing fee applies*.

  • Customize to meet your goals

    Remove a company that doesn’t align with your values or reduce the portfolio weights of over-exposed sectors.

  • Own 500 stocks with as little as $10k

    With our fractional share technology, you can own 0.0001 shares making direct indexing more accessible than ever.

What does the
Motif 500 measure?

The Motif 500 index is designed to measure the broad market performance of U.S. stocks trading on U.S. exchanges. The index captures the performance of the top 500 largest market cap companies and is weighted by a float-adjusted market cap.

The direct index advantage

  • Customization

    Customize and adjust the individual holdings in your direct-index portfolio to meet your investing goals.

  • Tilts & Screens

    Make sure your portfolio aligns with your values. Choose from one of our specialized tilts or screens, like sustainability.

    Coming Soon

  • Tax Efficiency

    Access tax-loss harvesting, the opportunity to sell your portfolio holdings at the individual stock level.

    Coming Soon

  • Low-Cost

    Get broad market exposure free, with the option to adjust your holdings and customize your portfolio.