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Seven Deadly Sins

13.5%
6.9%
1.7%

Even In A Weak Economy, Bad Habits Remain

Even in tough times, consumers continue to partake in things that may not be considered particularly virtuous. From cigarettes to sex, burgers to Botox®—consumer indulgences require products and services from a wide range of publicly traded companies. Some luxuries see reduced demand during tough times. But smokers could keep smoking, drinkers keep drinking, and the lustful keep…lusting. Bad habits are hard to break. And when times are rough, who wants to even try? Nobody can predict the markets, but consumers are only human. And economic conditions may not be able to defeat their appetites for sinful stuff. See more
13.5%
6.9%
1.7%
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Motif Index 1 YR Return
Seven Deadly Sins Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
62.0% Gluttony 9.9%
11.4% Diageo plc DEO 3.9%
10.7% McDonalds Corp. MCD 8.5%
7.7% 8xxxxx 8xxxxx 8xxxxxxxxxxxx 8xxx 8x 88.8%
7.7% 8xxxxxxxxxxxxx 8xxxx 8x 8x 8xx 88.8%
6.6% 8xxxxx 8xxxx 8xxx 8x 88.8%
4.8% 8xxxxxxxxxxxx 8xxxxx 8xxx 8xx 8xx 88.8%
4.5% 8xxx 8xxxxx 8xxx 8xx 88.8%
3.6% 8xxxxxx 8xxxxxxx 8xxxxxx 8xxxxxxxxx 8xxx 8xx 88.8%
2.6% 8xxxx 8xxxxx 8xxxx 8 8xxx 88.8%
1.4% 8xxxxxxxxx 8xxxxx 8xxxxxxxxxxxx 8xxx 8xx 88.8%
1.0% 8xxxxx 8xxxx 8xxxxxx 8xx 8xx 8xx 88.8%
21.7% Sloth 3.0%
11.4% Comcast Corporation Class A Common Stock CMCSA 0.8%
6.0% 8xxxxxx 8xxxxxxxxxxxxx 8xxx 8xxx 88.8%
2.9% 8xx 8xxxx 8xx 88.8%
1.5% 8xxx 8xxxxxx 8xxxxxxxxxx 8xxx 88.8%
6.7% Greed 26.7%
6.7% 8xxxxxx 8xxxx 8xxxx 8xxx 8xxxx 8x 88.8%
5.6% Vanity 10.8%
5.6% 8xxxx 8xxxxx 8xxxxxxxx 8xxx 8xxxx 8x 88.8%
1.7% Envy 16.5%
1.7% 8xx 8xxxxxx 8xxxxxxxxxxxx 8xx 88.8%
1.2% Lust 40.9%
1.2% 8xxxxx 8 8xxxxx 8xx 8xxx 8xx 88.8%
1.0% Wrath 151.5%
1.0% 8xxxx 8xxxxxxxx 8xxxxxxxxxxxx 8xxx 8xx 8xx 88.8%

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