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Onward Online Ads

13.3%
7.3%
3.9%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
13.3%
7.3%
3.9%
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Motif Index 1 YR Return
Onward Online Ads Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
47.2% Search & Web Portals 10.6%
20.8% Alphabet Inc GOOGL 2.2%
20.2% Baidu.com, Inc. (ADR) BIDU 21.9%
5.2% 8xxxxx 8xxx 8xx 8xxx 88.8%
1.0% 8xxxx 8xxx 8xxxxxxx 8xxxxxxxxx 8xxxxx 8x 8xxx 88.8%
34.4% Social Networks 6.3%
18.8% Facebook Inc. FB 19.9%
7.9% 8xxxxxx 8xxx 8xxx 88.8%
6.4% 8xxxx 8xxxxxxxxxx 8x 88.8%
1.3% 8xxx 8xxx 8xxx 88.8%
14.7% Specialty Sites 49.8%
5.4% 8xxxxxxxxxx 8xxx 8xxx 88.8%
3.4% 8xxxxx 8xxxx 8xxx 8 88.8%
1.4% 8x 8xxxx 8xxx 8xxx 88.8%
1.2% 8xxxxxx 8xxxx 8xxx 8 88.8%
1.0% 8xxxxxx 8xxx 8xxx 88.8%
0.8% 8xxxxxxxxx 8xxx 8xxx --
0.8% 8xxxxxxxx 8xxx 88.8%
0.8% 8xxxxxxxxx 8xxx 8xxx 88.8%
2.8% Service Providers 2.7%
1.2% 8xxxxxxxxx 8xxx 8xxx 88.8%
1.0% 8xxxxx 8x 8xxx 88.8%
0.6% 8xxxxxxx 8xxx 8xxx 88.8%
0.8% Online Video --
0.8% 8xxxx 8xxx 8x --

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