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Lots of Likes

3.5%
2.9%
1.9%

A Barometer For The Social Media Era

Popularity isn’t just for angst-ridden teens. Businesses have their eye on wooing Facebook’s 1.11 billion users, who give out 4.5 billion “likes”, along with more than 10 billion messages every day.[1] Companies representing the 50 most-“liked” brands on Facebook had 1.3 billion likes as of June 2013.[2] Companies in this motif represent the top 20 liked brands on Facebook. Considering Facebook generates 8% of all global page views[3], an aggressive social media strategy does have its advantages. See More
3.5%
2.9%
1.9%
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Portfolio Index 1 YR Return
Lots of Likes Benchmark
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Weight Segment & Stocks Symbol 1 YR Return
46.8% Consumer Discretionary 6.0%
15.9% Nike Inc. NKE 21.3%
7.1% 8xxxxxxxx 8xxxxxxxxxx 8xxx 88.8%
6.6% 8xxx 8xxxxxxxxxx 8xx 88.8%
4.6% 8 8xxxxx 8x 88.8%
4.2% 8xxxxxxxxx 8xxx 8xxx 88.8%
3.2% 8xxxxx 8xxxxxxxxxx 8xx 88.8%
2.4% 8xxxxxx 8xxx 8xxx 88.8%
1.5% 8xxxxx 8xx 8 88.8%
1.3% 8xxxx 8xxxxxxx 8xxxxxx 8xxx --
28.7% Information Technology 0.4%
13.0% Microsoft Corporation MSFT 18.4%
8.5% Facebook Inc. FB 18.5%
4.6% 8xxxx 8xx 8xxx 88.8%
2.6% 8xxxxxxx 8xx 8xxxx 88.8%
24.5% Consumer Staples 5.3%
7.0% 8xxxxxxx 8xxxxxxxxxxxx 8xxx 8xxx 88.8%
5.6% 8xxxxxx 8xxx 8xx 88.8%
3.8% 8xxxxxx 8xxxxxxx 8xxxxxxxxxx 8xxx 88.8%
3.0% 8xxxxxxxx 8xxxxxx 8xxxx 8x 88.8%
2.6% 8xxxxx 8x 8xxxxx 8xxx 8xx --
2.5% 8xxxx 8x 8xxx 88.8%
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