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What are “early notifications about new IPOs” in Motif Blue?

Motif makes IPOs available as a product offering and convenience to its customers. Typically, Motif will notify IPO subscribers when a new IPO is made available on its platform. As a BLUE subscriber, you will receive the added benefit of getting notified before non-subscribers about new IPOs available on the Motif platform. Early notifications may help you place orders before an IPO closes, but this does not guarantee that BLUE subscribers will be allocated shares. Early notification is available for IPOs only: it does not include secondary offerings.