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Motif of the Week: Here’s an Epic New Motif, Just Sayin’

14 March 2016 in Motif of the Week

Americans born in the 20-year span beginning in the early 1980s, better known as Millennials, are seen by some older generations as a one-dimensional prototype: tech-savvy savants who text in acronyms and are never more than three feet from their smartphones.

But for investors, the picture is more complex – and possibly even more attractive. These 18-to-34-year-olds are now the biggest demographic in the US and globally are estimated to have spending power of $2.45 trillion. While technology and social media plays a huge role in Millennials’ lives, so does a scaled-down financial outlook – keep in mind that most of a 30-year-old’s adult life has been spent navigating a tepid post-financial crisis recovery.

This week’s Motif of the Week, Millennials #IRL, is our newest – a portfolio of companies that many in the age group seek out – and buy from – every day. Starting today through Friday, March 18, you can trade the motif, commission-free.

For more information about the millennials theme, read Hardeep’s latest LinkedIn post where he shares his thoughts.

  1. Holly Ellyat, “How trillion-dollar millennials are spending their cash,” cnbc.com, Aug. 17, 2015, http://www.cnbc.com/2015/08/17/how-trillion-dollar-millennials-are-spending-their-cash.html, (accessed March 10, 2016).

$0.00 commission offer is for trades (buys, sells, rebalances) of the benchmark version of the Motif of the Week. Commission-free buys, sells, and rebalances end 4PM ET March 18, 2016. Commissions for the Motif of the Week that is customized in any way – adjust weighting, add or remove securities will include a $9.95 total commission per motif transaction or pay $4.95 per stock for individual stock/ETF transactions. Regular commissions apply for other Motif-created benchmark motifs and customer-created customized motifs ($9.95 total commission per motif transaction or $4.95 per stock for individual stock/ETF transactions). Other fees may apply. Motif reserves the right to review and amend the commission pricing structure at any time in the future and will notify you in writing of any intended changes. For details on fees and commissions, please click here.

Performance of the Motif of the Week is for informational purposes only. Performance not based on results you could expect to achieve. See how we calculate returns. All stated performance returns are as of March 11, 2016.

This notice is provided for informational purposes only and is not a solicitation or a recommendation that any particular investor should purchase or sell any particular security. Motif does not assess the suitability or the potential value of any particular investment. You are responsible for understanding the risks involved with investing in securities and for all investment decisions you make.