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Motif of the Week: Eight Minutes, $1 Billion

16 November 2015 in Trading Ideas

Last Wednesday, in less than 500 seconds of activity, Chinese e-commerce giant Alibaba generated a billion dollars of sales during Singles Day — the anti-Valentine’s Day that has now become the world’s top online shopping day of the year.

By midday, the company had sold $9 billion worth of goods, eclipsing the amount it brought in throughout the entire day a year ago. As a comparison, total Thanksgiving and Black Friday sales in the US last year amounted to only $2.5 billion.

This is the new power of consumers in emerging markets. Euromonitor International forecasts that between 2015 and 2030, real consumer spending growth in emerging and developing markets will be three times that of developed markets as a result of population growth, rapid urbanization and rising incomes.

In a belated celebration of Singles Day, we’re naming Emerging Markets Consumer as our Motif of the Week. Beginning today through Friday, Nov. 20, you can trade this motif, commission-free.

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Rahil Bhagat, “Alibaba made $1 billion in 8 minutes,” cnet.com, Nov. 11, 2015, http://www.cnet.com/news/alibaba-just-made-us1-billion-in-8-minutes/, (accessed Nov. 12, 2015).

An Hodgson, “Top 3 Drivers of Consumer Expenditure in Emerging and Developing Economies,” Euromonitor blog, May 24, 2015, http://blog.euromonitor.com/2015/05/top-3-drivers-of-consumer-expenditure-in-emerging-and-developing-economies.html, (accessed Nov. 12, 2015).

$0.00 commission offer is for trades (buys, sells, rebalances) of the benchmark version of the Motif of the Week. Commission-free buys, sells, and rebalances end 4PM ET November 20, 2015. Commissions for the Motif of the Week that is customized in any way – adjust weighting, add or remove securities will include a $9.95 total commission per motif transaction or pay $4.95 per stock for individual stock/ETF transactions. Regular commissions apply for other Motif-created benchmark motifs and customer-created customized motifs ($9.95 total commission per motif transaction or $4.95 per stock for individual stock/ETF transactions). Other fees may apply. Motif reserves the right to review and amend the commission pricing structure at any time in the future and will notify you in writing of any intended changes. For details on fees and commissions, please click here.

Performance of the Motif of the Week is for informational purposes only. Performance not based on results you could expect to achieve. See how we calculate returns. All stated performance returns are as of November 13, 2015.

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