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Motif Investing Wins Web Marketing Association’s 2012 WebAward for Best Investment Website


Partnership With Extractable Elevates Investment Website Experience

San Mateo, Calif., Sept. 19, 2012

Motif Investing, the company that pioneered idea-based stock investing, today announced that its website has won a prestigious 2012 WebAward for Outstanding Achievement in Web Development from the Web Marketing Association. Motif’s site, developed by its partner Extractable Inc. of San Francisco, was named Best Investment Website.

The annual WebAward competition is the premier award recognition program for web developers and marketers worldwide. Since 1997, the WebAward has set the standard of excellence for website development. Awards are determined by judging panels that rank sites based on: design, innovation, content, technology, interactivity, copywriting, and ease of use.

“Each year, we assess websites in 96 industries through a painstaking process to find and recognize the best sites in existence,” said William Rice, President, Web Marketing Association. “Motif Investing has taken the notion of an investment website to another level. We are pleased to recognize their achievements and the outstanding work of Extractable.”

“We are extremely grateful to the Web Marketing Association for the recognition,” said Hardeep Walia, co-founder and chief executive officer of Motif Investing. “Without a doubt, the design of our site has played a key role in the rapid embrace of our product by our customers.”

Motif Investing offers more than 75 portfolios, or “motifs,” of stocks and bond ETFs that are focused on the newest real-world ideas such as healthier eating, electronic payments and cloud computing. Customers can search the catalog by idea type (cultural, current events, megatrends) and click on individual motifs for a summary of the investment thesis, various performance timeframes, and stock and bond ETF components.

Motif also enables investors to customize their motifs by adding or deleting stocks or ETFs, or adjusting their weighting within a motif. An entire motif can be bought for a $9.95 commission, with a $250 minimum investment for each motif. An investing account can be opened with no minimum balance. (Margin trades require a minimum balance of $2,000).

To see what makes Motif Investing so appealing, please visit www.motifinvesting.com

About Motif Investing
Motif Investing is an online broker that lets you invest in ideas. The company, based in Silicon Valley, is changing the face of online investing through an innovative new platform that allows individuals to invest in stock and bond portfolios based around everyday ideas and broad economic trends—and share those ideas with friends. Motif is a registered broker-dealer and a member of FINRA. The company’s investors include Foundation Capital, Ignition Partners and Norwest Venture Partners. Learn more at www.motifinvesting.com.

Investing in securities involves risk, you should be aware of prior to making an investment decision. An investment in individual stocks, or a collection of stocks focused on a particular theme or idea, such as a motif, may be subject to increased risk of price fluctuation over more diversified holdings due to adverse developments which can affect a particular industry or sector.

Marisa Lam
GMK Communications for Motif

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