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Motif Investing Unveils Rebuilding After Sandy Motif


The Motif Index Tracks the Performance of Companies in Demand After Natural Disasters

Proceeds of Motif Trades to Benefit Storm Victims

San Mateo, Calif., Nov. 9, 2012

Motif Investing, a pioneer in idea-based investing, announced today the creation of a Rebuilding After Sandy motif, a portfolio of 14 stocks across seven business segments that are focused on areas where governments, businesses and consumers could turn in the aftermath of Hurricane Sandy.

Rebuilding After Sandy is broken down into sectors such as building and utilities suppliers, roofers and self-storage operators. Some of the stocks are Lowe’s, Home Depot, Clean Harbors and Generac, a manufacturer of generators. The Motif Index will reflect the combined performance of the stocks in the portfolio.

“The effects of Hurricane Sandy were obviously devastating, and our hearts go out to the storm’s victims and those who are still struggling to regain essential services,” said Hardeep Walia, Motif’s CEO. “But as the recovery begins, we wanted to give people some new insights into the possible short- and long-term effects of the disaster—and a way to track the economic growth and job expansion that could come as the East Coast gets back on its feet. We’ve seen with past disasters that the financial impact can be quite significant.”

With a catalog of more than 80 portfolios, or motifs, of stocks and bond ETFs, Motif Investing provides people the opportunity to invest in real-world themes or investing strategies. Some motifs include Home Improvement, Fighting Fat, Biotech Breakthroughs and Dogs of the Dow.

In connection with launching the Rebuild After Sandy motif, the company announced that it will donate proceeds equaling the commissions generated from all Rebuilding After Sandy motif trades through the end of the year to the American Red Cross.

About Motif Investing
Motif Investing is an online broker that lets you invest in ideas. The company, based in Silicon Valley, is changing the face of online investing through an innovative new platform that allows individuals to invest in stock and bond portfolios based around everyday ideas and broad economic trends—and share those ideas with friends. Motif is a registered broker-dealer and a member of FINRA. The company’s investors include Foundation Capital, Ignition Partners and Norwest Venture Partners. Learn more at www.motifinvesting.com.

An investment account can be opened with no minimum. A motif can be bought for as little as $250 for a total commission of $9.95. Individual transactions are $4.95 per stock.

Investing in securities involves risk you should be aware of prior to making an investment decision. An investment in individual stocks, or a collection of stocks focused on a particular theme or idea, such as a motif, may be subject to increased risk of price fluctuation over more diversified holdings due to adverse developments which can affect a particular industry or sector. Any investments and strategies mentioned here may not be suitable for everyone and each investor needs to review their personal investment strategy for their own particular situation before making any investment decision.

Marisa Lam
GMK Communications for Motif

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