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Motif Investing Unveils Motif Explorer Mobile App


Phone Feature Gives On-the-Go Investors a Way to Tap into Investing Ideas

San Mateo, CA, Dec. 21, 2012

Motif Investing, a pioneer in ideas-based investing, announced today the launch of its Motif Explorer mobile application for iPhone users. With Motif Explorer, anyone can have on-the-go access to a catalog of nearly 100 theme-based portfolios of stocks and ETFs, called motifs, which are housed on the Motif Investing Web site.

Investors do not have to be customers to use Motif’s real-world, theme-based approach to investing through Explorer. Investors can easily create favorites and get more details about any investing idea they like. The app features full descriptions of each motif’s investment thesis and segment construction, as well as up-to-date charts and information on performance, volatility and valuation.

Some popular motifs, which are composed of up to 30 stocks, include Biotech Breakthroughs, Digital Dollars, Couch Commerce and Fighting Fat. A Motif investing account can be opened on their website with no minimum, and customers can buy motifs for as little as $250 with a total commission of $9.95.

“The new Motif Explorer takes what was already a great user experience to a whole new level,” said Hardeep Walia, Motif Investing’s co-founder and chief executive officer. “Investors are increasingly researching ideas with their mobile devices, and we believe this first foray into a mobile experience gives our current and soon-to-be customers a convenience they’ll appreciate.”

You can download the Motif Explorer mobile app now from Apple’s app store.

About Motif Investing
Motif Investing is an online broker that lets you invest in ideas. The company, based in Silicon Valley, is changing the face of online investing through an innovative new platform that allows individuals to invest in stock and bond portfolios based around everyday ideas and broad economic trends—and share those ideas with friends. Motif is a registered broker-dealer and a member of FINRA. The company’s investors include Foundation Capital, Ignition Partners and Norwest Venture Partners. Learn more at www.motifinvesting.com.

Investors should consider carefully information contained in the prospectus, including investment objectives, risks, charges, and expenses. You can request a prospectus by calling Motif Investing at 855-586-6843. Please read the prospectus carefully before investing.

Investing in securities involves risk, you should be aware of prior to making an investment decision. An investment in individual stocks, or a collection of stocks focused on a particular theme or idea, such as a motif, may be subject to increased risk of price fluctuation over more diversified holdings due to adverse developments which can affect a particular industry or sector. ETFs have unique features that you should be aware of, which can include distribution of any gains, risks related to securities within the portfolio, and tax consequences. Fixed income investments are subject to various risks, including changes in interest rates, credit quality, corporate events, tax ramifications and other which factors investors should be aware of before making an investment decision.

Motif makes its products and services available for self-directed investors, who are responsible for all investments decisions they make. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decision. For detailed information on how we calculate returns, please visit http://www.motifinvesting.com.

Marisa Lam
GMK Communications for Motif

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