Home/About/Press/Motif Investing Launches First-of-its-Kind “Community Catalog” for Custom-Built Stock Portfolios

Motif Investing Launches First-of-its-Kind “Community Catalog” for Custom-Built Stock Portfolios


New Service Ushers in First Phase of “Build-Your-Own” Monetization Plan; Second Phase, for Individuals, Coming Soon

San Mateo, CA, Jun. 18, 2013

Motif Investing, the company that pioneered low-cost, ideas-based stock investing, has launched an online “community catalog” of new motifs, or theme-based collections of securities, created by its user community. As part of the launch, professional investment advisors and brands can be compensated when customers purchase motifs they have built.

The new user-created catalog—packed with information about specific securities and investment trends—features portfolios of securities built from scratch by individuals, brands and professional investment advisors. Over 7,500 new motifs have been built or customized since this “build your own motif” feature debuted earlier this year, though these motifs have not been featured in a catalog until now. Also, starting today, brands and investment advisors can apply to receive a royalty of at least $1 every time a customer buys one of their motifs. To apply please emailAdvisor@motifinvesting.com.

“With our new community catalog, investment advisors and brands can now monetize their ideas and IP through the public markets,” said Hardeep Walia, Motif Investing’s co-founder and chief executive. “No other online-investing site can offer this level of investor empowerment and transparency.”

Elsewhere on its Web site, Motif still offers an extensive list of ready-made motifs, which are portfolios of stocks, bonds or ETFs linked by common themes such as tablet computing, inflation or home improvement. These motifs also include portfolios built around classic investing strategies such as indexing, high yield dividends, and “Ivy League”, a diversified strategy favored by university endowment managers.

Motif is working with industry regulators on the second phase of its customer-monetization strategy, which will allow individuals to receive a payment when others buy their built motifs.

One of the first partners taking advantage of the new royalty plan is MarketRiders, an online service that helps investors build and manage a globally diversified, low-cost ETF portfolio. MarketRiders clients manage more than $4 billion using the service and will now be able to more easily re-balance their portfolios if they move their accounts to Motif. MarketRiders also will offer Motif customers custom-built ETF portfolios on Motif’s site, lowering transaction costs for its customers and offering them new types of diversified investment vehicles.

About Motif Investing

Motif Investing is an online broker that lets you invest in a world of big ideas. The company, based in Silicon Valley, is changing the face of online investing through an innovative, transparent social platform that allows individuals and investment advisors to invest in stock and bond portfolios built around everyday ideas and broad economic trends—and even create brand-new motifs from scratch. Motif is a registered broker-dealer and a member of SIPC. The company’s investors include Foundation Capital, Goldman Sachs, Ignition Partners and Norwest Venture Partners. Board members include former SEC Chairman Arthur Levitt and former Wall Street executive Sallie Krawcheck. Learn more at https://www.motifinvesting.com.

Amber Moore
GMK Communications for Motif

The Exchange Traded Funds prospectus contains its investment objectives, risks, charges, expenses and other important information you should read and consider carefully prior to making an investment decision. Please review the current prospectus, which you can obtain by contacting Motif by email atservice@motifinvesting.com, by telephone at  1-855-586-6843, or in writing at Motif Investing, Inc., at 11190 Sun Center Dr., Rancho Cordova, CA  95670.

ETFs have unique features that you should be aware of, which can include distribution of any gains, risks related to securities within the portfolio, and tax consequences. The data quoted herein represents past performance and is not indicative of future results. The investment return and principal value of an investment will fluctuate so that your investment, when redeemed, may be worth more or less than their original value. Current performance may be lower or higher than the performance data provided. Please review the prospectus or other research tools provided on this site for more recent performance information.

Investing in securities involves risks, you should be aware of prior to making an investment decision, including the possible loss of principal. An investment in individual stocks, or a collection of stocks focused on a particular theme or idea, such as a motif, may be subject to increased risk of price fluctuation over more diversified holdings due to adverse developments which can affect a particular industry or sector.

The opinions, comments and images found within the motifs in the community catalog are generated by the authors and do not represent the opinions, comments or recommendations of Motif. The content is intended for informational purposes only and it should not be construed as an offer, or a solicitation of an offer, to buy or sell securities, or any other product or service provided by Motif. Motif is not responsible for, and does not guarantee the accuracy, completeness, or usefulness of information displayed within the community catalog. Any content posted within a community catalog is not personalized or tailored in any way to an investor’s personal financial circumstances, investment objectives, risk tolerance or time horizon and the securities and investment strategies discussed may not be suitable for participants.

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