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Motif Investing Announces $25 Million, Series C Financing


San Mateo, CA, Apr. 12, 2013

Motif Investing, the company that pioneered ideas-based stock investing, announced it has raised an additional $25 million in financing from a group of investors including Goldman Sachs & Co. and existing Motif investors Foundation Capital, Ignition Partners and Norwest Venture Partners.

Darren Cohen, Managing Director of Principal Strategic Investments at Goldman, is joining Motif’s board as an observer. This coupled with the investment is expected to deepen the firm’s relationship with Motif.

“We are thrilled Goldman Sachs has decided to invest in our vision of bringing low-cost, transparent, theme-based investing to a broader audience,” said Hardeep Walia, chief executive and co-founder of Motif. “Since our launch last year, we have consistently added new features to our service, and it is great to have access to the deep expertise of Goldman Sachs to help us bring more value to our customers in the future.” “We are pleased to be an investor in Motif, a company that has taken an innovative approach to traditional investing,” said Cohen.

Motif allows customers to invest online in theme-based portfolios of stocks, bonds and ETFs called motifs. Many of the motifs—which focus on themes as diverse as tablet computing, healthy foods and global inflation—are assembled by Motif’s in-house research team and cost $9.95 to purchase. Earlier this year, Motif added a new feature allowing individuals, brands and registered investment advisers to build their own motifs from scratch. Later this year, Motif will allow other customers to discover and buy these “BYO” motifs on its site, enabling the motifs’ creators to market their own investment ideas and receive compensation through a royalty program.

About Motif Investing

Motif Investing is an online broker that lets you invest in a world of big ideas. The company, based in Silicon Valley, is changing the face of online investing through an innovative new platform that allows individuals to invest in stock and bond portfolios based around everyday ideas and broad economic trends—and share those ideas with friends. Motif is a registered broker-dealer and a member of SIPC. The company’s investors include Foundation Capital, Ignition Partners and Norwest Venture Partners. Learn more at https://www.motifinvesting.com.

Investing in securities involves risk. Customers who invest in motifs are responsible for making their own investment decisions, and may lose some or all of the money they invest. An investment in individual stocks, or a collection of stocks focused on a particular theme or idea, such as a motif, may be subject to a greater risk of price fluctuation as compared to a more diversified portfolio of investments, because adverse developments affecting the particular industry or sector in which you are concentrated could adversely affect your entire investment. Motif Investing is not an investment adviser and does not endorse or recommend any particular motif or other investment strategy.  Standard pricing is $9.95 per motif and $4.95 per individual stock transactions, other fees may apply.

Amber Moore
GMK Communications for Motif

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