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Motif Enters Subscription Economy, Introduces Motif BLUE


Motif launches investing subscription service for a monthly flat fee starting at $4.95.

SAN MATEO, CA – September 28, 2016 – Motif, a next-generation online broker, today announces the launch of Motif BLUE, a new investing subscription service that lets individual investors trade as much as they want while minimizing transaction fees.

Designed in direct response to Motif’s growing millennial customer base, Motif BLUE offers three different tiers — BLUE Starter, BLUE Standard and BLUE Unlimited. Each BLUE option allows investors to select a customized investment model, set up recurring investing and automatically rebalance, all without ongoing management fees.

“Today’s subscription-based economy means more affordable, customizable services,” said Hardeep Walia, Founder, and CEO of Motif. “We don’t think that investing should be an exception, and that’s why we’ve set out to create the Amazon Prime of our industry.”

The new offering complements the company’s award-winning platform centered around trading motifs — intelligently weighted baskets of stocks built around themes, investing styles or multi-asset models. There are over 150 professionally built motifs, and more than 250,000 community created motifs.

While Motif has historically focused on product innovation, this offering marks a shift toward business model innovation. Motif BLUE offers a cost effective, flexible pricing model that furthers Motif’s mission to simplify investing and make it universally accessible.

“In these unpredictable markets Motif BLUE allows individuals to invest with predictable costs” Walia continues, “And with Motif, as your wealth increases your fees don’t.”

Motif BLUE is expected to be a hassle-free alternative for investors to build wealth, align their portfolios and save money on multiple accounts. A one-month free trial of BLUE is currently available for all first-time users.

To learn more about Motif and Motif Blue please visit www.motif.com.

About Motif
Motif Investing is a next-generation online broker. The company, based in Silicon Valley, allows investors to trade “motifs”—intelligently weighted basket of stocks built around themes, investing styles or multi-asset models— for low fees. Motif Investing is a registered broker dealer and a member of SIPC. Motif was ranked consecutively on Fast Company’s list of Most Innovative Companies in Personal Finance and has been recognized for three consecutive years on the CNBC Disrupter 50 list. The company’s investors include Goldman Sachs, JPMorgan Chase, and Renren Inc. Board members include former Securities Exchange Commission Chairman Arthur Levitt and former Boston Consulting Group Chairman Carl Stern.

Investing in securities involves risks, you should be aware of prior to making an investment decision, including the possible loss of principal. An investment in individual stocks, or a collection of stocks focused on a particular theme or idea, such as a motif, may be subject to increased risk of price fluctuation over more diversified holdings due to adverse developments which can affect a particular industry or sector. Investments in ETFs can include those with a narrow or targeted investment strategy and can be subject to similar sector risks than more broadly diversified investments. Motif makes no representation regarding the suitability of a particular investment or investment strategy. You are responsible for all investment decisions you make including understanding the risks involved with your investment strategy.

Brittany Price
Public Relations Manager, Motif
(650) 274-0526

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