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Motif brings direct indexing to investors with as little as $10,000

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Motif Investing, a digital brokerage that provides thematic investing and automated advice, will soon offer direct indexing directly to retail investors.

With Motif 500, investors can open and fund a new account that will automatically be allocated to each of the stocks in the S&P 500. Investors can then customize the portfolios by removing individual stocks or tweaking the allocation weightings as they see fit.

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